Are you ready for the Challenge of Bakery Retail webinar from British Baker?

The exclusive web event features a host of speakers discussing the retail bakery environment in 2014 and beyond, and is being held to mark the launch of the Bakery Market Report, which is sponsored by Rank Hovis and Unox, at 2pm 26 March.

The webinar will see presentations by Stephen Brown, local sourcing and diversification manager, Scotmid Co-operative Foods; Tracy Faulkner Client Director, him! and Mark McCulloch, chief executive of WE ARE Spectacular.

To register for the webinar see:

Brown will be discussing the c-store chain’s reasoning behind joining up with craft bakery chains in Scotland, Faulkner will look at customer drivers when shopping for bakery and McCulloch, who has previously worked with Pret A Manger, will be looking at how bakery chains can market thesmselves via social media.

Martyn Leek, editor of British Baker, said: “The way that bakery products are sold via retail is changing - and the successful partnership by Scotmid shows this. Our latest web event will discuss what is prompting the new strategic partnerships within bakery retail and also discuss what the bakery shopper is looking for along with the important digital realm - where more and more bakers are capitalising on social media to garner extra sales.”

The Bakery Market Report is launched on 26 March. To order an early bird copy for £175 visit