British firm Dum Dum Doughnuts is to unveil its fifth London store this weekend and its first international outlet in Dubai at the end of the month.
The artisan donutterie, which has shops in Brick Lane, Box Park, Old Street and Westfield Stratford City, will open the doors to its Camden outlet on Saturday.
Currently the only doughnut brand to be stocked in Harrods, Dum Dum will also launch an outlet in Dubai within the next two weeks and intends to introduce a further nine stores across the United Arab Emirates over the next five years.
The company, founded by artisan doughnut chef Paul Hurley in 2013, claims its doughnuts contain, in some cases, half the fat of its competitors because they are baked, not fried and use classic patisserie methods.
The brand has also launched a new website featuring a doughnut courier service, and bespoke giant doughnut cake ordering option.
Hurlye said: “I am really proud of the reaction to Dum Dum but our achievement is no accident.
“This is an idea, recipe and brand that had been crafted and planned for over a decade. Our doughnuts, frankly, are the tastiest you can find, and they are made with honesty, natural ingredients and real baking passion… This has been a big year for us brand-wise, product-wise and outlet-wise, so we believe that our new website, delivery service and future global expansion plans will only bring us closer to our goal of sharing our doughnuts with as many people as possible across the world.”
Dum Dum’s single doughnuts are sold for £2, while boxes start from £10.
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