Earl of Sandwich, the American sandwich chain, has announced it will relaunch in the UK two years after the closure of its only UK outlet.
According to M&C Allegra Foodservice, Earl of Sandwich has acquired a 551sq ft site at the Bluewater Shopping Centre in Kent and will serve a range of food-to-go options including made-to-order hot sandwiches, salads, wraps and pasta dishes.
The company closed its Ludgate Hill branch in April 2014, which had been open since 2011, blaming a lack of sales outside of the lunch period. It said it would use the lessons from running the store in the new outlet.
Alex Garland, managing director at Earl Enterprises, told M&C: “We have been seeking a launch site in the UK for some time and Bluewater really stood out. Its reputation is unrivalled, both in the UK and in the wider European context, which is why it is so popular with expanding international brands.”
Earl of Sandwich currently runs 27 sites in the USA and has been described as a “posh Subway” due to the use of premium ingredients such as topside of beef in its sandwiches.