Greggs and Pret A Manger have beaten Starbucks to top the list of the UK’s most desired coffee shop and snack hotspots.
According to a survey by Market Force Information, a leading customer intelligence company, Pret A Manger had the highest loyalty score of 55%, followed by Greggs (40%), with Caffè Nero, Costa and Starbucks to follow.
The company asked 4,500 consumers in January 2015 to rate their satisfaction with their last experience at a given coffee shop and their likelihood to recommend it to others. The data was averaged to rate each restaurant brand on a Composite Loyalty Index.
The survey also found that Greggs scored highest in the number of customers to download the bakery’s mobile application, followed by Starbucks, Costa and then Pret A Manger.
Cheryl Flink, chief strategy officer at Market Force, said: “Coffee brands have the opportunity to capture more wallet share in two ways. First is focusing on creating a great experience through exceptional execution by every location in the estate, which will create differentiation in a market that has become very competitive. Second, brands can drive awareness and adoption of mobile apps to create a convenient, hassle-free experience.”
Of all the businesses, Greggs was rated highest for being value for money, and second-highest for friendliness of staff, speed of service, and store cleanliness