The Greggs Foundation, a registered charity associated with Greggs, has launched its 250th primary school Breakfast Club and will reach 300 by the year end.
Local Greggs’ staff joined students for the VIP event at Woodstock Primary School in Leicester, along with Roger Whiteside, Greggs chief executive.
Research has shown that children who have eaten breakfast are more punctual, have better concentration in class and more energy and enthusiasm.
The scheme began in 1999 when chief executive at the time Mike Darrington initiated it.
Whiteside commented: “From its humble beginnings as a single club supported by Greggs in the north east, to a national programme supported by 42 private partners, the Greggs Foundation’s Breakfast Club Programme is a shining example of how responsible businesses can make a difference to the local communities in which they operate.
"Our commitment to this scheme is deep-rooted and I would like to take this opportunity to both thank our existing partners and encourage prospective partners to get involved as we expand to 300 clubs by the end of the year.”
Stephen Howard, chief executive of Business in the Community, said: “The Greggs Foundation Breakfast Club programme has gone from strength to strength since 1999. Its growth is a powerful example of the impact of bringing chief executives face to face with pressing issues in our communities.
"Business in the Community is proud to have inspired the development of such a worthwhile programme and I am honoured to be here to witness the launch of the 250th club today.”