A Krispy Kreme branch has hit the headlines for its promotion of ‘KKK Wednesdays’ – Krispy Kreme Klub Wednesdays – after a series of complaints.

The Hull store posted a flier to its Facebook page promoting the event, which was then deemed offensive due to its connotations of the Ku Klux Klan.

A spokesman from Krispy Kreme said: “Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores.

“This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently under way.”

A spokeswoman for the Hull branch told the Hull Daily Mail that the advertisement has now been taken down.

She said: “This was sent from head office so it has been advertised at all the outlets.

“But we have now taken down the sign from our point of sale.

“We don’t have a new name for the event yet, but it is still going ahead this week.”

The Ku Klux Klan was an infamous hate group which targeted black Americans, as well as Jews, immigrants, gays and lesbians.

KKK Wednesdays was to be part of the doughnut shop’s half-term activities, and the store posted this image (see below), displaying a series of planned events for children during a week-long break from school.