National Doughnut Week saw 707 bakeries take part and is on target to make over £25,000 for The Children’s Trust.
Bakers saw increased footfall into their shops and a flurry of new flavour doughnuts were created during the week, which was sponsored by CSM Bakery Solutions.
The week was also supported by renowned children’s author Steve Antony, who donated some of his doughnut themed books “Please Mr Panda” to The Children’s Trust.
Lisa Boswell, marketing manager for CSM, said: "We are so pleased with the success of National Doughnut Week for yet another year. Participating bakers have seen increased footfall and a rise in average spend per customer, thanks to the creative displays and innovative doughnut flavours created for the week.
“The successful campaign sparked a huge buzz with consumers and bakers alike, particularly on social media. We’ve seen some fantastic activity from bakers on Twitter and Facebook, with many posting photos of their doughnut offering. We also took gave our ‘political party doughnuts’ to political editors to cheer them up during the election slog, this resulted in some great feedback on BBC News.”
Sandra Ogden, from Greenhalgh’s Craft Bakery, added: "Greenhalgh’s Craft Bakery has supported National Doughnut Week for many years and the week has now become a very important part of our marketing calendar. The response gets better every year – it is well worth taking part and creates a fantastic buzz.
“Each year Greenhalgh’s Craft Bakery introduces new flavours and varieties to keep the idea ‘fresh’ and tantalise our taste buds. This year the Strawberry & Cream Doughnut, Lemon Fondant Doughnut and Caramel Crunch Doughnut were so popular that they will become part of our confectionary range every day.”
Linda Kianfar, from Forfars Bakers, said: "A fabulous week launching our new range of iced ring doughnuts whilst raising money for The Children’s Trust! Our best sellers were chocolate and strawberries & cream."
Bakers can register their interest for next year’s National Doughnut Week with The Children’s Trust now on 01737 365 000. The Children’s Trust is the UK’s leading charity for children with brain injury.