The Great British Bake Off is back and here British Baker looks at how the show has become a social media phenomenon.

The Great British Bake Off returned to our screens last week and there were a staggering 116,861 tweets during the first episode alone, along with 4,088 tweets being sent out during the first minute of the show.

Recent research by Nielsen found that a 15% of TV viewers said they enjoyed watching television more when social media was involved and when it comes to The Great British Bake Off 74% of those tweeting were women.

The show is that popular it has now become a multimedia event that a number of big brands are using for their own ends. Are you doing the same?

Here is a collection of just some of the tweets from big companies last week as an illustration of how smaller bakers can get involved:

[<a href="//" target="_blank">View the story "How big brands use The Great British Bake Off" on Storify</a>]