Yorkshire’s local foodstuffs will be on sale in Waterstones’ Café W, Coney Street, York, thanks to the book shop giant choosing local producers to supply the branch, such as Shipley bakery, Just Desserts.
This decision has been applauded by Yorkshire’s Regional Food Group.
Jamie Hanslip, bookshop manager at Waterstones York, said: “I am delighted to say that Café W at Waterstones York has been an incredible success, thanks in no small part to the support of our fantastic local suppliers, who have really helped to build our reputation with their delicious produce. It gives us real pleasure to be able to champion the food of some of Yorkshire’s finest producers and the customer response has been brilliant.”
Instead of using international coffee chains, Café W, Yorkshire sources 90% of food and drink in the café locally, to help boost the local economy.
These local suppliers were selected by Waterstones with help from organisation Deliciouslyorkshire
Jo Satariano, marketing manager at Deliciouslyorkshire said: “It’s great news to see a national chain like Waterstones putting local food on their agenda. Being able to supply Café W at York is a fantastic opportunity for some of our smaller producers and we were thrilled to be able to help the Waterstones team find the local suppliers they needed to make the café a success.”
Just Desserts, the Shipley-based bakery, will be supplying premium handmade desserts to the newly launched café.
James O’Dwyer, managing director of the dessert company, said "Supplying the new Cafe W at Waterstones in York is hugely significant and it’s great that they are offering their customers a local flavour by championing the best food and drink from the region.
“To be associated with a high-profile company sends out positive messages about how we are perceived as a supplier. It also helps to raise our local and national profile, as well as providing a solid platform to develop new business and further extend our distribution area.”
Café W is a concept being rolled out nationally by Waterstones, which now has 20 bookshops housing the unique coffee and food shops. More are scheduled to open in 2014.