Success for St Austell own-brand coffee

22 August, 2014

St Austell Brewer & Bean coffee

St Austell's own-brand coffee has pushed hot drinks sales up by as much as 99% in its pubs. 

The Cornwall based brewery owns 168 pubs, of which 22 serve the Brewery’s own-brand Brewer & Bean coffee line, which was introduced in February 2014.
 
Year-on-year comparisons show a 46% increase in coffee sales in July for the pub brand.
 
The greatest increase was at the Atlantic Inn, Isles of Scilly, with a 99% increase in coffee sales on 2013. This contributed to an 11% overall increase in turnover.
 
The Atlantic is one of first St Austell Brewery pubs to trial the dedicated Brewer & Bean outlet, along with the Great Western in Newquay and the Old Custom House in Padstow.
 
These three inns are now among the top five best performing establishments for coffee sales.
 
The company says this proves that the pub coffee shop model is a successful and profitable approach which the Brewery is planning to invest in further over the next few years.
 
St Austell Brewery worked with Cornish Coffee to create Brewer & Bean coffee, using a combination of two Fair trade beans; Robusta from Uganda and Arabica from Guatemala, Honduras, Peru and Salvador.

Confident in brand

Ashley Rudd, St Austell brewery retail operations manager said: “The increase in coffee sales for pubs and inns serving the Brewer & Bean brand has been excellent and gives us huge confidence in our strategy.
 
“We continue to see interesting statistics which show how the pub market is changing, the biggest growth is coming from increased food sales and from accommodation. It is clear that customers choosing to visit or stay with us want casual dining with good value tasty food prepared using fresh local ingredients, the increase in coffee sales is also a reflection of this trend.”
 
Linda Prior, manager of the Old Custom House added: “Since the Brewer & Bean coffee shop opened it’s been extremely busy, and we have definitely seen a noticeable increase in coffee sales. Being able to enjoy top quality hot drinks and homemade food in the unique atmosphere of a pub coffee shop will help to boost daytime trade for the Old Custom House.”





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