Family-run Murdoch Allan has been awarded a contract worth more than £150,000 to roll out its products – including pancakes and rolls – in 47 of Asda’s Scottish stores.
The Aberdeenshire-based baker, which had already supplied Asda for more than 10 years on a smaller scale, has taken on 10 extra staff due to increased production and distribution demands.
Paul Allan, managing director, said: “Asda really embraces the local supply part of their business and has a dedicated buyer based in Scotland, who knows the market well.”
Aberdeenshire baker JG Ross will also now see its products stocked across 12 Asda stores in the north of the Scotland.
Sales and marketing manager Dianne Smith told British Baker that it is supplying a range of 17 lines, including bread rolls and butteries.
She commented: “This is a great opportunity for us as it does not cannibalise our existing business in Scotland, with our 16 retail shops and listings in Tesco and Co-op and four c-stores.”
The Asda range will be sold in stores as far north as Inverness, she said, in a section of the store branded ‘local bakery’. The section would be shared with Murdoch Allan, she explained.
She commented: “It is a bit early to tell how much this deal will be worth to us. However, we hope to grow the account as we go along.”
Meanwhile Perthshire-based Tower Bakery has been signed up by Asda to supply 10 branches in Fife. In total, the three firms will be supplying Asda with 25 new product lines, from butteries to brioches.
Brian O’Shea, Asda’s regional buying manager for Scotland, said: “Murdoch Allan, JG Ross and Tower Bakery products are premium quality and will give customers a new and local choice, particularly with the trend for bakery goods continuing to boom and those with a local and traditional offer proving most popular with customers.
“Feedback from everyone who has tried the new lines has been incredibly positive, so we look forward to working with the businesses closely and, hopefully, increasing the range of products available in stores in due course.”