UK-based gluten-free snacking brand Doughlicious has raised £3.5m from a recent investment round to support its expansion into the US market.
The company received the cash injection from Dutch investment group Triple B, which was further diversifying its portfolio with its entry into the ‘flourishing world of snacking’.
Doughlicious recently rolled out a brand refresh for its chilled and frozen range of cookie dough products including gelato-filled dough ball snacks, ready-to-bake cookie dough, and tear-and-share dough bites. These are made at a bespoke 22,000 sq ft facility in West London that runs on renewable energy.
The new investment is said to set the stage for Doughlicious’ continued growth and market penetration, and comes at a time when it is poised for a nationwide launch of its frozen Cookie Dough and Gelato Bites in Whole Foods Market stores across the US. Flavours in the range include classic favourites like Chocolate Chip and Chocolate Truffle as well as innovations such as Cinnamon Churro.
Doughlicious already supplies its range to Whole Foods Market locations in the UK, as well as Tesco, Waitrose, Morrisons, Planet Organic, Costco, Selfridges Food Hall, and for foodservice operators. Its products are also available in Woolworths in Australia.
“Doughlicious is delighted to embark on this exciting journey with Triple B,” commented Kathryn Bricken, who founded the brand in 2014 after moving to London from the US.
“Our partnership represents a synergistic alignment of values and vision, as we continue to redefine the snack category with our innovative products and unwavering commitment to quality and sustainability. Together, we look forward to expanding Doughlicious’ reach and delighting consumers around the globe,” she added.
Triple B CEO Thomas Bata described Doughlicious as “a trailblazer in the world of gourmet snacking”. “The impressive 100% year-over-year business growth in each of the previous several years and the recent successful investment round underscore Doughlicious’ potential for further expansion and innovation,” he said.
“We are excited to join forces with Doughlicious and support its mission of delivering superior snacking experiences while championing sustainability and quality.”
Doughlicious appointed Russel Barnett as its new MD last September, with the former boss of US frozen snacking brand My Mochi Ice Cream tasked with overseeing all aspects of the business to support its next stage of growth.
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