The British Society of Baking (BSB) has announced that Richard Hazeldine, national sales manager at Zeelandia, has become a member of its executive committee.

Hazeldine joined the board at BSB this week. He joined Associated British Foods over 30 years ago, and his career in the baking industry since then has included a number of senior manufacturing and commercial roles in areas including bread, biscuits, snacks and ingredients.

The BSB said: “We welcome his experience of our industry and, as a regular attendee to our conferences, we are sure many will already know Richard.”