The new partnership follows research commissioned by Genius Gluten Free, which revealed a significant lack of knowledge and understanding among UK schoolchildren aged 7 – 11 when it comes to food, ingredients and food allergies.
The research showed that 80% of British schoolchildren now have a classmate with an allergy, but over half (51%) of the children surveyed claimed to have never been taught about food allergies by a teacher.
Genius Gluten Free founder Lucinda Bruce-Gardyne commented: “We are delighted to be working with Allergy Adventures to help children across the country gain a better understanding in a fun and engaging way.
She added: “It is so important that children learn about where their food comes from and different dietary requirements from a young age, and it’s equally important they are aware of the symptoms associated with different food allergies.”
The new partnership comes after Genius Gluten Free was awarded The Sunday Times Fast Track ‘Ones to Watch’ award in June 2016.
Genius Foods is the gluten-free category leader in the UK, with targets of £65m sales in 2016.