Genesis Crafty boss scoops accolade at Institute of Directors Awards

Brian McErlain, managing director of Northern Ireland-based artisan bakery Genesis Crafty, has won a major honour at the Institute of Directors Awards at the Lancaster Hotel, London.

McErlain beat off competition from a number of competitors to take home the Family Business Director of the Year award.

Genesis Crafty, originally known as McErlain’s Bakery, is owned and run by six McErlain brothers, who are all qualified bakers.

The business is a major supplier of breads, morning goods and cakes to all the main multiple retailers across the UK and Ireland.

McErlain said that he thoroughly enjoyed the awards ceremony and that it was a great accolade for the business and family.

“I was delighted to take away the Family Business Director of the Year award, particularly against tough competition from throughout the UK. I think the award highlights our outstanding work ethic and dedicated staff in the company.”

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