Bread Ahead to open fourth retail outlet

Bread Ahead bakery is to open its fourth retail outlet in Chelsea, London on 6 January.

The 2,500sq ft site will open at 249 Pavilion Road and will operate as a working bakery and school.

It will be the second Bread Ahead cookery school to open in the nation’s capital and will include workshops such as ‘Introduction to French Baking’ and ‘Festive Yulelog’.

“This is a real life-time opportunity that’s come up and Chelsea is a great area,” Matt Jones, co-founder of Bread Ahead, told British Baker. “It’s a very exciting start to 2017 for the company.”

Bread Ahead has expanded over the past 18 months after opening two new sites in Stratford and Seven Dials.

Jones added that the business was looking to expand its wholesaling operation and revealed it planned to focus on this in the second half of this year, but would not yet be operating outside London.

“We’re currently not looking outside London at the moment, certainly not this year. There’s probably enough business for us in central London.”

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