The Bakery Market Report is the definitive insight into the retail bakery trade, incorporating the annual BB75 tracker*.

We have researched 100s of bakers from across the country to produce a concise picture of the retail bakery trade – from the pressures of trading on the high street to NPD successes.

This exclusive report monitors the fortunes of all specialist retailers of bakery products on an annual basis, including traditional craft bakers, sandwich chains and branded coffee shop chains.

This intelligence is vital to all in the baking industry and features a ‘state-of-the-nation’ survey of the trade. It also looks at areas of the trade that are performing well thanks to innovation and hard work.

* BB75 is the annual authoritative tracker of companies that sell baked products as the primary element of their food offering in a retail, food-to-go or eat-in format, benchmarked by the number of outlets operated.

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