Two supermarket retailers have expanded their bakery ranges to entice consumers to aisles this autumn.
Tesco has unveiled indulgent sweet and savoury bakes that draw on seasonal flavours, while M&S has rolled out a selection of savoury pastries to its in-store offering at Foodhalls.
The launches follow Tesco’s major reset of its premium own-lable range earlier this year, as well as M&S’ summer 2026 range.
Check out descriptions of each latest bakery NPD below:
Rolled & Loaded Buns, Tesco
Rsp: £2.25 (two-pack)
According to Google Trends, search interest for “Tesco Cinnamon Buns” reached ‘Breakout’ status on Google Search and YouTube Search during the week of 17-23 August, representing a 5,000% increase compared to the previous period. So, it’s great timing that the retailer has come out with new Rolled & Loaded Buns that are generously swirled with a flavoured filling and then loaded with icing.
There are three flavour options to choose from: Cinnamon, Blueberry Cheesecake, and Caramel & Chocolate. The Cinnamon Bun is topped with vanilla-infused cream cheese icing; Blueberry Cheesecake has blueberry cream cheese icing and blueberry pieces; while Caramel & Chocolate is loaded with a rich caramel sauce and caramelised biscuit crumb. All flavours are available in single packs in Tesco Express stores.
Chocolate & Hazelnut Tear & Share, Tesco
Rsp: £3.50
A delicious new flavour has been added to the mix of Tesco’s tear & share range, which it claimed has reached viral status. The new variant combines soft, fluffy dough with a rich chocolate hazelnut filling.
Finest Belgian Chocolate, Hazelnut & Caramel Cookies, Tesco
Rsp: £2.25 (four-pack)
The newcomer to Tesco’s existing cookie range is packed full of Belgian dark chocolate buttons, smooth caramel pieces and golden roasted hazelnuts. It is crunchy on the outside and melt-in-your-mouth on the inside.
Finest Chocolate and Hazelnut Sourdough, Tesco
Rsp: £3.75 (450g)
This loaf is created from slowly fermented sourdough enriched with dark and milk chocolate to give a sweet, creamy flavour. Roasted hazelnuts deliver a rich, nutty flavour and a satisfying crisp crust.
Finest Butterscotch & Pecan Buns, Tesco
Rsp: £2.50 (two-pack)
Each butter-enriched brioche bun contains a sweet butterscotch flavour filling and is hand finished with smooth butterscotch fondant and topped with crunchy pecan pieces.
Sausage roll, M&S
Rsp: £2.25 (105g)
Comprised of a seasoned pork filling made with RSPCA-assured outdoor-bred British pork sourced from M&S Select farms, wrapped in all-butter puff pastry.
Mature Cheddar & Vintage Red Fox Ciabatta Bread Stick, M&S
Rsp: £1.50 (120g)
Hand-stretched ciabatta dough studded with two cheesy favourites – mature Cheddar and Vintage Red Fox – then baked for a rich, flavour-packed bread. Also available in a Nocellara olives variant.
‘Nduja & Ricotta Swirl, M&S
Rsp: £2 (98g)
All-butter croissant dough smothered with smoky, spicy ‘nduja, creamy ricotta and hot honey, then twisted and baked.
Tomato & Cheddar Knot, M&S
Rsp: £1.85 (108g)
You can’t go wrong with a cheese and tomato combo, chimes M&S. All-butter puff pastry is covered with tomato sauce, then hand twisted and topped with mature cheddar.
Spinach & Feta Roll, M&S
Rsp: £1.85 (105g)
This Greek-style snack gives all the flavours of summer. All-butter croissant dough encases rich spinach and creamy feta, then finished with linseeds and baked until golden.
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