Stay one step ahead

British Baker has been the market-leading resource to the UK baking industry for 140 years. It’s a position the brand retains today, serving up high-quality exclusives, trend-led analysis of the market, interviews with senior industry figures, and the careful curation of news to ensure that our website is meeting the needs of our audience and is a worthwhile investment of their time.

Our dedicated editorial team is passionate about the industry, embedding themselves at every opportunity by attending events, visiting bakeries of all shapes and sizes, and networking to stay abreast of the need-to-know information and trends. This is then used to inform the daily coverage which spans the entire sector from plant and craft bakeries to in-store operations, ingredient and equipment suppliers, and foodservice outlets, plus everything in between.

Alongside our top-notch editorial, events are another important pillar of our brand with the prestigious Baking Industry Awards standing as a highlight in the calendar for nearly four decades. These awards celebrate excellence and innovation, recognising standout people, products, and businesses that are driving the industry forward. Britain’s Best Cake and Britain’s Best Loaf add another point of celebration, rewarding outstanding products which are available across the nation.

Committed to editorial excellence, British Baker provides market-leading intelligence, issue-driven news, analysis and real-world applications of trends, and so much more to help businesses navigate challenges and seize opportunities in a fast-evolving industry.

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