Specialist food manufacturer The Just Love Food Company has received £60,000 from the Welsh Government’s Economic Growth Fund.
The grant will enable the business, which specialises in nut-free celebration cakes, to purchase additional equipment to increase capacity and capability. Additional jobs will also be created, as well as maintaining positions for 48 existing staff.
The company will spend £60,000 to be matched by the £60,000 grant, resulting in a £120,000 investment.
The business was founded in 2010 by Mike Woods after he discovered two of this three children suffered from severe nut allergies.
It was the first, and is currently the only UK company to supply major supermarkets with celebration cakes suitable for those suffering with nut allergies.
Woods said: “This is a very important investment for us and will help take the business to the next level. We will shortly be supplying all four of the major supermarkets with our celebration cakes and had to ensure security of supply which we could not have done without support from the Economic Growth Fund.”
Economy Minister Edwina Hart said: ”I’m delighted to hear of its success and how Welsh Government support is enabling the company to invest in new equipment and win new business. It’s also good to hear that an innovative Welsh company has stepped in to fill a gap in the market and is now selling its products throughout the UK, creating jobs and supporting the local economy.
”The Economic Growth Fund is playing a key role in helping companies throughout Wales to expand, take advantage of new business opportunities and create new jobs.”
The business also supplies nut-free birthday cakes to Pizza Hut.
The Welsh Government’s Economic Growth Fund has provided 96 businesses with a total of £20.9m of funding, generating 974 jobs and safeguarding 1,332.