All Baking Industry Awards winners and finalists have the right to use a BIA logo in their company’s marketing and promotional plans.

The logo can enhance and build customer relationships and deliver incremental business, and has been used by businesses in national print advertising, TV campaigns, social media activity and POS materials.

The benefits to winning or become a finalist also include coverage in British Baker magazine, on and at The Baking Industry Awards public relations team will also work to promote your win on TV and radio, across social media channels, as well as in traditional media.

Below are two examples of how retailers have made use of their win as part of marketing activity.