The winning products in the 2017 Christmas Stars competition will be revealed online at 3pm today (11 October).

British Baker will announce the seven category winners and runners-up, who will be able to use the Winner or Highly Commended logo on all marketing material and on packs.

Our panels of industry experts have judged and scored all entries ‘blind’, with judges initially unaware of the identity of the manufacturer or retailer. Products have been scored on criteria including appearance, taste, aroma and value for money.

“Once again, we have had a great range of entries for the competition, and our judges have had to make some very tough decisions to select the winners out of an array of fantastic festive treats,” said British Baker editor Vince Bamford.

“I’m particularly delighted to be able to say that this year’s winners range from major manufacturers and retailers to artisan bakers.”

The winners’ announcement video will go live on this site ( at 3pm.