The Fabulous Bakin’ Boys has been bought by the Dutch bakery business Daelmans Group for an undisclosed sum.

The Dutch firm said the acquisition would enable The Fabulous Bakin’ Boys to develop its portfolio and realise its growth ambitions in Europe. It is understood the company’s 100 staff will be retained under the new ownership.

Daelmans Group produces a range of coconut pastries, puff pastries, small cakes and caramel wafers.


Thijmen Peter de With, general manager of Daelmans Group, said: “The sale of the Fabulous Bakin’ Boys business to Daelmans Group will ensure that opportunities in the ambient cakes and bakery snacks market can be realised using our combined expertise and product offering.”

Based in Witney, Oxfordshire, The Fabulous Bakin’ Boys produces a range of baked goods for the grocery sector including flapjacks, muffins and cupcakes.

Earlier this year, the company appointed Richard Cooper as chief executive. Cooper had previously worked at Premier Foods, Maple Leaf Bakery, and as managing director of the McCambridge Own Label Cake Division, prior to its sale to NBGI early in 2013.

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