Finsbury Food Group has appointed Lawrence Trist and Graeme Clark to new roles in its cake business.
Sales director Trist, formerly of Allied Bakeries, has been promoted to commercial director, a newly created position which covers both marketing and sales.
The appointment will underpin the development of a cohesive sales and marketing strategy within the business, a spokesperson said.
Clark has been appointed sales director from his previous position as commercial business unit director.These appointments will enhance supplier relationships, the company said.
The group recently appointed Peter Baker, formerly of Maple Leaf Bakery, as non-executive director chairman with effect from 1 July.