Mandy Jones - CEO Simon Thorpe (left) and  group head of operations Andy Beckett stand with the new £20m roll production line

Source: Mandy Jones

Jones Village Bakery CEO Simon Thorpe (left) and group head of operations Andy Beckett stand with the new £20m roll production line

Profits have continued to surge during the most recent financial year at Wrexham-based manufacturer Jones Village Bakery.

Full accounts filed on Companies House, covering the 12 months to 28 December 2025, reported post-tax profit of £14.7m – around £2m better than the figure for FY24 even though that was three months longer.

The company said it had seen sales increase by 16% and EBITDA grow by 22% compared to the prior 15-month period, without providing monetary figures relating to these rates.

Its results did reveal, however, that EBITDA had dipped £54k from FY24 to sit at £27.7m. Turnover was £146m, building on the £154.3m generated over 15 months in FY24.

Ingredient, labour and energy inflation are the main risks currently facing the company, noting that it endeavours to fix contracts from between six and 12 months with major suppliers to help stabilise its cost base. Gross profit margin improved slightly in the latest financial term, up from 30.3% to 30.9%.

The manufacturer said it had continued to fill its sourdough and pancake lines (the latter opened in February 2023) with sales to new and existing customers. Near the end of last year, it completed installation of a new £20m roll production line at its main bakery in Wrexham Industrial Estate, and has since unveiled a £27m bread plant at the same site where it suffered a devastating fire in 2019.

Jones Village Bakery - Wrexham councillor Nigel Williams (centre) visits the brand new bread plant with site manager Jac Griffiths and CEO Simon Thorpe

Source: Mandy Jones

Wrexham councillor Nigel Williams (centre) visits the brand-new bread plant of Jones Village Bakery with site manager Jac Griffiths and CEO Simon Thorpe

Jones Village Bakery reported that further growth in 2025 had been realised by responding to changes in customer requirements, particularly in the in-store bakery (ISB) arena. As part of its offices above the bakery floor, the company has a mock-up ISB where it hosts regular training sessions with retailer teams.

Over the 12 months in 2025, it increased its workforce from 899 to 1,047 with the majority of new recruits employed in production roles. Staff retention rose from 73% in FY24 to 81% in FY25. Lost time accidents more than halved to five during the latest financial period.

Jones Village Bakery said its NPD team continues to work closely with customers, driving innovation across its branded and own-label product ranges for retailers, while its export sales have maintained an upwards trajectory. The firm was recognised with the King’s Award for Enterprise in 2025 for its impressive export growth over the past three years.

It has developed partnerships with new customers in overseas markets including Italy, Norway, the Republic of Ireland, and most recently Japan. Parent company Menissez Group, which acquired the business in 2024, has also helped introduce it to existing customers in France, resulting in new listings there that will contribute to growth in 2026.

Jones Village Bakery was recently named a finalist for Bakery Manufacturer of the Year 2026, having previously won the Baking Industry Awards category in 2014. It now operates four separate sites in Wrexham Industrial Estate – its 140,000 sq ft ‘super bakery’ on Ash Road, its 70,000 sq ft gluten-free facility next door, its 50,000 specialist bakery on Abenbury Road for the likes of pancakes, scones, bagels, burgers buns, and dough balls, and its adjacent newly opened 57,000 sq ft bread plant. It also has a 45,000 sq ft bakery a few miles down the road in Coedpeth that produces bread, rolls, pancakes, blini, pikelets, Welsh Cakes, sausage rolls, pies and pastries.