Patisserie Valerie (PV) is to open its 119th outlet at the Frenchgate Shopping Centre, Doncaster as it continues a rapid expansion.
PV is taking a 1,900sq ft 50-cover unit, which will be open for business in July 2016.
Paul May, CEO at PV, said: “We’re excited to open our first café in Doncaster and continue to grow our presence in the Yorkshire area. Frenchgate provides an excellent location for us and we hope the people of Doncaster enjoy the new store.”
The news follows a recently announced raft of new openings for PV; it has opened sites in Belfast, Basildon and Chippenham in the last month alone, with store numbers currently standing at 118 outlets. The company has a target to open 20 new outlets per annum.
PV is part of Patisserie Holdings plc, which currently operates under five differentiated brands – Patisserie Valerie, Druckers - which currently has 29 outlets as well as Vienna Patisserie, Philpotts, Baker & Spice and Flour Power City Bakery.
Chief executive Paul May told British Baker in May that Costa had 2,000 UK sites which showed there was lots of opportunity for his company to grow.
Last month PV launched the #MyValerieGateau competition, which will see the public design the company’s next gateau.