Aryzta has launched a pink lemonade flavour muffin under its American sweet bakery brand Otis.
The limited-edition bake comprises a lemon muffin filled with a smooth raspberry & lemon curd filling, topped with pink sugar crystals and decorated with an edible yellow straw.
It is supplied in a pink and white gingham muffin case, which Aryzta said emulated a traditional picnic blanket.
“Demand for seasonal NPD is at an all-time high, and summer is a key period for retailers looking to drive sales from the bakery fixture,” said Paul Maxwell, marketing manager UK at Aryzta Food Solutions.
“The Otis Pink Lemonade Muffin is the perfect indulgent treat for shoppers looking to reward themselves on the go, with vibrant packaging and an edible straw offering a fun point of difference to attract shoppers.
“Retailers will also be able to drive sales of the muffin as part of an incremental deal; meaning there’s plenty of opportunity to maximise sales from in-store bakery this holiday season.”
The product is available from this month and is supplied as thaw-and-serve, in cases of 24, at an RSP of £1.49 each.