Asda launches Rainbow Pizza to back key workers

Asda has launched a Rainbow Pizza to support NHS and care workers during the Covid-19 pandemic.

The retailer’s Rainbow Pizza comprises five vegetable toppings: red and orange peppers; yellow sweetcorn; green spinach; and red onion. The 10-inch pizza (rsp: £2.95) is suitable for vegetarians and available chilled, ready to bake in the oven.

All profits from every purchase will be donated to NHS Charities Together and The Care Workers’ Charity.

“We are very proud to be supporting these two incredible charities at this time and we hope our new Rainbow Pizza will brighten up mealtimes while showing our gratitude towards hardworking frontline workers,” said Georgia Gilman, pizza buyer at Asda.

Ellie Orton, CEO of NHS Charities Together, said the organisation had been ‘blown away’ by the support of the nation over the last few months.

“Initiatives from brands like Asda are making a huge difference across the country in helping us support NHS workers, volunteers and patients impacted by Covid-19.”