Sheena Adesilu
Sheena Adesilu is a reporter at British Baker
Contact info
- Tel:
- +44 (0)1293 610470
- Email:
- sheena.adesilu@wrbm.com
FeatureWhich grains are giving wheat a run for its money in bakery?
Wheat has long been at the heart of many baked goods, but others are vying for a place at the centre of many baked goods
InterviewHow three black-owned bakeries are blazing a trail
With more consumers looking to support black-owned businesses, we speak to three entrepreneurs about the misconceptions, challenges and opportunities they’ve encountered on their baking journeys
NewsJaffa Cakes to return to TV screens in new campaign
Owner Pladis hopes to help retailers drive sales with its new £1.7m campaign with further investment and NPD planned for later in the year
NewsPukka invests £4.5m in Leicestershire factory
The investment comes as the pie manufacturer reveals a rise in turnover and profit for the year to May 2020
NewsBahlsen revamps biscuit range with new look
The biscuit brand hopes to attract new shoppers and support growth with its new look
FeatureFrå.kost bakery to bring Danish flavours to Norwich
The plant-based bakery is inspired by the Scandinavian slow-living lifestyle and will offer an array of Danish rye breads, pastries and open sandwiches
InterviewGrace’s Bakery on its Baking Industry Awards win
Sarah Redrup, marketing manager at Grace’s Bakery, was delighted – but surprised – with the company’s success at the Baking Industry Awards after a year of uncertainty
NewsRetailers reveal hot cross bun ranges for Easter 2021
Aldi, Asda and M&S are among those to unveil hot cross bun NPD with flavours including salted caramel & Belgian chocolate and strawberries & cream
NewsPladis appoints inclusion & diversity advisory board
Dame Kelly Holmes, Ade Adepitan MBE, Alastair Campbell and Stevie Spring CBE are among the advisory board members
NewsM&S rolls out biscuit and cake hybrid
The bakery fusion takes inspiration from a meringue, chocolate chip cookie and Bakewell tart
InterviewHow Carrs Pasties is taking savoury pastries into 2021
Carrs Pasties has grown from a tiny business to one eyeing UK-wide sales over the next few years
NewsBakers prepare for Real Bread Week 2021
The week-long event kicks off on 20 February with a host of activities and classes designed to celebrate additive-free loaves
NewsBells Food Group upgrades Scotch pie line
The line, which has been supplied by EPP, is due to come online in April will replace its existing Comas line
NewsIrwin’s Bakery extends Lidl Northern Ireland contract
The deal is worth £2.7m annually and has helped Irwin’s increase production, create more local jobs and expand its range of products
NewsBorder Biscuits marks £1m charity donation milestone
The business donates 10% of its profits to causes through its in-house charity, Border Biscuits Community Support
NewsCrosstown Doughnuts trials ‘dark retail’ delivery hubs
The doughnut specialist is rolling out its new model in Cambridge and Walthamstow after its online sales increased by 600% compared to 2019
NewsNew York Bakery Co unveils sourdough deli bagel
The sourdough bagels tap into increased demand for sourdough products as well as sandwich alternatives
NewsPeter’s marks 50th anniversary with revamp
The new packaging emphasises the pastry producer’s ‘A taste of home’ message, in a bid to appeal to families
NewsBakery treats launched for Valentine’s Day 2021
With Valentine’s Day imminent, more bakers unveil a host of treats from breakfast hampers to alcoholic cupcakes
NewsWarburtons backs The Artful Baker via Batch Ventures fund
The six-figure investment is the first the partnership between Warburtons and Mission Ventures expects to make in 2021