Asda has unveiled a duo of own-label Fibre Bars, which boast five grams of fibre per serving.

The NPD is available in two flavours – Chocolate Brownie and Blueberry Muffin – designed for afternoon snacking or on-the-go breakfast. The chocolate variant features chocolate chips and is drizzled with a chocolate glaze, while the blueberry one has fruit and a vanilla glaze.

They are sold in single flavour packs of five bars, priced at £1.25 per box, and are available in stores from today (Monday 20 August).

Notably, each bar contains 88 calories or less while General Mills’ Fibre One bars promise a calorie content of 90 or less.

Last week General Mills revealed it was extending its Fibre One range with new cake bars in Triple Choc and Carrot Cake flavours.