Potato specialist Aviko has launched the Great British Breakfast competition, following last year’s success.

This year’s competition will feature a ‘Best Hot Breakfast’ category, as well as ‘Best British Breakfast On-The-Go’. The winner of each category will win a weekend for two in London with breakfast at the Sky Garden.

Aviko general manager Mohammed Essa said: “Not only is the breakfast and brunch market booming, with Brits spending £76 million every day on eating it out-of-home, so too is the demand for on-the-go options. It’s therefore essential for operators to work this on to menus and make the most of the opportunity.

“There are so many exciting and innovative operators out there, so we’re really looking forward to seeing how they are taking their breakfast menus to the next level – whether that’s with interesting flavour combinations or unique presentation ideas – and rewarding them for their efforts.”

Bakers are urged to visit: www.greatbritishbreakbreakfast.co.uk to choose a category to enter and provide a 50-word overview of what makes their product a worthy winner.

Entries are now open until midnight on 1 November.