From cookies and cakes with their faces on to indulgently large pies and pastries, dads across the nation are set to get treated with bakery this Father’s Day.
Bakers have innovated with the old man in mind, rolling out recipes to appeal to their tastes – both sweet and savoury – and sometimes bundling them up with beer or, in one case, having ale as an ingredient.
Check out the line-up of limited-edition bakery gifts created for the special occasion this Sunday (15 June):
Father’s Day Football Cake, Asda
The retailer has scored an official licensing agreement with the Premier League to use top tier football team logos on its in-store printed Big Day Cakes (the list of teams isn’t complete, mind, but Asda says it’s adding to them). What’s more, the cakes can be further personalised with a photo of dad for a Father’s Day gift to share with the whole family.
Over 300 Asda stores nationwide offer the photo cake service, whereby customers simply upload a photo at a kiosk located in the celebration cake aisle, choose a frame and message, pick a cake from the selection there, and take it to the in-store bakery to be topped with the printed design.
Choices of cake are plain sponge with vanilla buttercream and raspberry jam or chocolate sponge with chocolate buttercream – small size (rsp: £15) offers 22 servings and large (£19) can serve 40.
Big Day Cakes is a family business based in County Wicklow in Ireland. It was founded by brothers Colm and Hugh Nohilly, who developed and patented cake photo printing technology and continue to refine and improve their interface, app, and printers for retail and bakeries.
Custom Face Cookie, Baked by Steph
East London-based Baked by Steph is offering a fun, thoughtful, and seriously sweet way to show Dad how much he means by way of personalised cookies.
The most strikingly bespoke is the Custom Face Cookie (rsp: £33), which turns a father’s face into an intricately hand-iced biscuit. There’s also the Golf Letterbox Iced Cookies (£21.95), comprising a selection of playful designs such as golf balls, bag of golf clubs, and a polo shirt with dad’s name on it, and the Football Letterbox Cookies (£21.95), which has designs of a ball, glove, boot, pitch, and trophy adorned with the big guy’s name.
Other heartwarming options available via the Baked by Steph website to be delivered through the door include the ‘You’re The Best’ Trophy Letterbox Iced Cookie (£11.95), the Born To Run Letterbox Iced Cookies (£21.95), and the Personalised Message Letterbox Iced Cookies (£19.95) – which can have up to 14 characters of chunky lettering.
Hand-iced biscuit boxes, Biscuiteers
London-based Biscuiteers is embracing papa’s penchant for a pint with its Beer for Dad Mini Gift Box (rsp: £18). This contains a hand-iced lemon biscuit designed as a nice frothy beer plus an actual bottle brewed using surplus bread by Toast ale – a finalist in the Sustainability Initiative of the Year category at the Baking Industry Awards 2023.
Another football-themed bakery treat to pass on parent-age kicks this Sunday is the Score! Personalised Mini Gift Box (£18), which pairs a Toast beer with a jersey-shaped biscuit bearing father’s name. Then there’s the Dad’s Big Breakfast Gift Box (£76) packed with hand-iced biscuits, chocolates, and tea bags, or the Papa Bear Pick Me Up Mini Gift Box (£21) that has a bear-shaped biscuit and a bag of Caravan coffee beans.
The various Father’s Day options can be purchased from Biscuiteers’ website. The company also operates two retail outlets in London, and recently avoided administration via a pre-pack deal made by its founders and management team.
Father’s Day brookie box, Cake or Death
The Exeter-based vegan brownie specialist rolls out another limited-edition NPD for seasonal celebrations in the form of a box of six brookies (rsp: £23) in two flavours: its best-selling Peanut Brookie and the new Biscoff Brookie. The latter variety features Biscoff cookie dough topped with brownie rippled with Biscoff spread and Biscoff biscuits – Big Dad energy, it proclaims.
Cake or Death is also offering a Best Dad Brownie Slab (£25), which is its signature plant-based fudgy chocolate brownies decorated with white fondant letters and colourful sprinkles. All items can be delivered nationwide and with a personalised note in each pink leopard pattern box.
Kilo Cookie Pie, Cutter & Squidge
The reigning Online Bakery Business of the Year continues its innovation in giftable treats with a brand-new collection to help mark Father’s Day.
This includes the mighty Kilo Cookie Pie (rsp: £29.99), a whole 1,000g of cookie filled with rich chocolate brownie and thick salted caramel, topped with chocolate ganache and crispy milk and dark chocolate pearls. Surely, it’s so big that it’ll need to be shared with the whole family, right dad?
The London-based bakery is also selling a Father’s Day Brownies & Bear Hamper (£37.99) made up of a trio of premium beers and an assortment of mini brownie bites, all packaged in an exclusive sleeve. Additionally, customers can order off their website a Father’s Day Selection Box (from £23.99) which has the likes of mini cupcakes, macarons, and baby Biskies (cake/cookie hybrids) in flavours of Strawberries & Cream, Blueberry Cheesecake, Salted Caramel S’more, Billionaire Dreambar, Brownie Caramel, and Classic S’more.
For the non-sweet toothed, there’s a Savoury Hamper (£32.99) loaded with crunchy cookie bites, Mouse House cheese, and a pale ale; or you can opt for the Cheese & Chutney Afternoon Tea (from £24.99) packed with Cutter & Squidge’s signature brownies, savoury bakes, fluffy Cheddars scones, and tangy chutneys.
Guinness Muffins, Knead Bakery
Gloucestershire-based craft bakery Knead has created a limited-edition Guinness Muffin for Father’s Day, comprising a rich chocolate and stout infused muffin topped with silky Irish cream.
Priced at £4.95 each, they are available at its three bakery shops in Tetbury, Cirencester, and Elkstone from 13 to 15 June. Knead is set to further expand its retail estate later this month with a fourth site over county borders in Oxford.
‘No.1 Dad’ Millionaire Shortbread, Lottie Shaw’s
Fresh off its branding revamp that doubled down on its Yorkshire heritage, premium sweet treat specialist Lottie Shaw’s has unveiled a Millionaire Shortbread slab hand-piped with a ‘No.1 Dad’ message for the big man on his big day.
Available for next day delivery off the company’s website (rsp: £12.95), it’s baked on an all-butter shortbread base, smothered in luxury caramel, topped with Belgian chocolate, and decorated with white chocolate.
There’s a craft beer pairing from Lottie Shaw’s too – Millionaire Shortbread and bottle of Black Sheep Golden Ale, all inside a branded yute bag (£20).
Pistachio & Raspberry Cake, Heriots
London-based Heriots Patisserie is offering what it believes is the ultimate Father’s Day indulgence, the Pistachio & Raspberry Cake Cake (rsp: £44.95).
The six-inch cake boasts three layers of of vanilla sponge filled with a tangy raspberry compote, coated in pistachio-flavoured white chocolate ganache, and finished with a sprinkling of pistachio nibs. Its delivered frozen to ensure it arrives in good condition, so will need to be defrosted for up to eight hours before slicing into up to 10 portions.
Other recommended lines for this Sunday’s festivities are its Luxury Nutella Dome Crunch Cake (£59.95) and Mango & Coconut Cake (£44.95).
Originally founded way back in 1917, Heriots was acquired eight years ago by entrepreneur Deena Ataie, who is also a steering member of the British Muslim Chambers of Commerce and a presenter on the morning TV show Salaam Britain on the Islam Channel. Since taking charge, Ataie has helped Heriots secure national distribution and expanded its retail footprint to currently operate six outlets at shopping centres and districts in London and Harrow.
Footlong Sausage Roll, Morrisons
Sausage rolls are getting the ‘bigger is better’ treatment at Morrisons to help treat the father figures in our lives.
Weighing in at a whopping 378g but costing just £2, the footlong helping of British sausage meat and flaky pastry can be purchased from the retailer’s Pie Shop counters.
To help families celebrate with a special meal on Sunday (or in the week building up to it), Morrisons has combined two classics to create the Chicken Tikka Naan Pizza (rsp: £4.50). This features a stone baked naan base topped with red onion, mango chutney, and slices of chicken tikka.
Brownie box and Chocolate Cake, Sponge
Online cake business Sponge, based in the north Norfolk town of Holt, has come out with two new products for Father’s Day 2025. The first is its Legends Brownie Box (rsp: from £17.99), a mix of eight portions in four fab flavours of Daim, Cadburys Caramel, Kinder, and Mini Eggs.
Also launched is the Chocolate Caramel Fudge Cake (£24.99), a rich, velvety chocolate sponge with a layer of golden caramel and a generous swirl of silky chocolate buttercream, topped with chocolate curls. Gluten-free and vegan versions are available for both lines.
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