Scottish pie brand Bells has expanded its portfolio with a new Bakes range.
The two-strong range is made up of Steak Bakes and Chicken Bakes, comprising meat in a rich gravy covered by Bells’ special puff pastry.
They are available in packs of two, with an RSP of £1.80, in Co-op, Asda and Sainsbury’s across Scotland this month, followed by Morrisons in October and Tesco in November.
“Our new Bakes are perfect for those customers with busy lifestyles who are looking to enjoy good quality, affordable and convenient food,” said Gordon Smith, sales and marketing director, Bells Food Group (pictured). “The range draws on three generations of expertise of the Bells family, delivering the quality that our customers expect. We have very loyal customers who enjoy and trust the great taste of Bells. The new Bakes range is set to be a real hit.”
Bells said the launch formed part of a brand investment programme and responded to changing consumer eating habits, with many people now opting to eat on the go.