Lanark-based manufacturer Border Biscuits has teamed up with packaging business Qualvis to send personalised packs of Dark Chocolate Gingers to Ed Sheeran during his sold-out performances at the SSE Hydro, Glasgow.
The packs were delivered by Border’s mascot, Ginger George, to Sheeran’s dressing room, along with the message “From one Number 1 to another”.
The packs were developed in the new Qualvis Innovations Studio, and then printed by their digital offering - a £2m dual digital packaging line investment.
Lesley Ann Gray, brand and innovation director at Border Biscuits, said that when the company heard Sheeran was coming to Glasgow, it knew it had to give him some of its Dark Chocolate Gingers.
“He’s one of the nation’s favourite gingers and so are our biscuits - it was a perfect fit,” said Gray. “The team at Qualvis responded fantastically, quickly arriving at an artwork solution and digitally printing the packs in time for the concerts - a great result.”
In January 2017, Border Biscuits ran a Ginger January social media campaign to mark its 30th anniversary of its Gingers biscuit range.