We have extended the deadline for the 2019 Britain’s Best Loaf competition to give even more bakers the opportunity to showcase their skills and the quality of their work to peers and potential customers!

The contest has become a key date in the baking industry calendar – and last year attracted a record number of more than 200 entries.

The 2019 competition, sponsored by spelt supplier Craggs & Co, will take place at the Farm Shop & Deli Show at the NEC in Birmingham on 8 April.

This year there are five categories, including Gluten Free, Innovation, Sourdough, White and Wholegrain.

The winning loaf from each category will be in the running to take the ultimate accolade of Britain’s Best Loaf.

Industry professionals will once again judge the contest, which has captured the hearts of professional bakers across the country and can deliver real benefits for your business.


“Winning such a prestigious prize is priceless, and having your company recognised by industry experts is a seal of approval,” says Valeria Mizuno-Turner, co-owner of the Incredible Bakery Company, which won last year’s Gluten Free category with its Incredible Bitter and Aromatic Boule.

Previous winners have also said their success has helped boost sales and led to new listings – see here for more example of what winning meant to last years’ successful entrants.

Bakers interested in taking part in this year’s contest should visit britainsbestloaf.co.uk for more information and to enter online. The deadline for entries is 18 March, and there is an entry fee of £20+VAT for each product.

“This is always a hard-fought competition and we expect it to be more so than ever this year as interest in sourdough and other artisan-style breads continues to grow,” said British Baker editor Vince Bamford.

“The judges will again have to make some tough decisions in determining who wins the individual category awards and, of course, takes home the top trophy.”

The Farm Shop & Deli Show is being held from 8-10 April 2019 at the NEC, Birmingham, and will once again offer a fantastic selection of products from local and regional suppliers.