Burton’s Biscuit Company-owned Maryland has added a new variant to its portfolio.

The new flavour, Cookies ‘n’ Cream, contains a rich dark cocoa dough and creamy white chocolate chips.

The pack of 22 is described as an “incredibly moreish treat”, which can be shared with the whole family, said the company.

Cookies ‘n’ Cream is available with a recommended price of £1.39 a pack. However, packs will be on special offer in Asda of 75p from 30 January to 26 February before rolling out across other supermarkets from April.

Maryland Cookies, which has a brand value of £46m according to analysts Nielsen, is also set to return to TV with the campaign ‘What would you do for a Maryland?’ this February.