Burton’s Biscuits, owner of Jammy Dodgers and Maryland Cookies, has launched a new snack pack for its Cadbury Chocolate Fingers.
Speciality packaging manufacturer Parkside played an important part in the launch of the Snap & Go packs, which comprise 4x31g trays with complementary lidding films. These “tap into the on-the-go snacking market, while offering portion control features for consumers and strong on-shelf aesthetics for retailers”, according to the biscuit maker.
Pete Ford, new business development manager at Parkside, said: “This was a challenging pack solution to develop, mainly because of the complex nature of the lidding film, which needed to easily snap along the perforation, without compromising the seal of other trays. This functionality was needed for the pack to address the on-the-go snacking requirement set by Burton’s Biscuits.
“We are really pleased with the final look of the pack. It offers great shelf-standout and is unlike anything else on the on the biscuit aisle. It is unmistakably created for Cadbury Fingers, enforcing strong branding.”
Last month Burton’s announced it would reintroduce Chicken ‘n’ Chips, its 1980s savoury snack brand.