Hertfordshire-based Burton’s Biscuits will launch a limited-edition Great British Summer pack for Cadbury Fingers in June.
Available from early June for a limited time, the pack will feature a celebratory balloon and bunting design featuring the Union Jack Flag and celebrating the British heritage of the brand.
The SKU will be available in 114g cartons in case sizes of 20.
Limited-edition summer packs were previously available in 2012 with a similar design to commemorate the Queen’s Diamond Jubilee, which drove incremental sales during this period.
David Costello, head of category & shopper management at Burton’s Biscuits, said: “With plenty of reasons to celebrate this summer, from the Queen’s 90th birthday to the Euros and the Rio Olympics, we’re helping retailers drive incremental profits with limited-edition Cadbury Fingers packs that are perfect for sharing,.”
In April, Burton’s announced it would relaunch Cadbury Animals this month (May).