Burton’s Biscuit Company has announced an on-pack promotion for its Fish ‘n’ Chips brand.

The ‘Join our Fans’ campaign – a 12 week partnership with ticket sales website Ticketmaster – runs from 4 April and gives consumers the chance to win gift cards to purchase tickets from a host of events.

Prizes include 20,000 x £50 Ticketmaster Gift Cards, 100,000 x 50p off Fish ‘n’ Chips product vouchers and three Ultimate Fan Experiences worth £2,500.

The company has claimed that this is the biggest-ever pack promotion it has offered consumers.

“The Fish ‘n’ Chips brand has seen phenomenal growth since it was re-introduced in 2014, bringing new shoppers to the category and, in turn, helping retailers drive profits of crisps, snacks and nuts,” said David Costello, head of category and shopper management at Burton’s Biscuit Company.

“This new campaign will not only allow us to engage and reward Fish ‘n’ Chips fans, it will also increase awareness and trial among crisps, snacks and nuts shoppers via an exclusive partnership with Ticketmaster.”

Shoppers will need to visit the Join Our Fans website with their pack code for a chance to win a Ticketmaster gift card or Fish ‘n’ Chips product voucher, with visitors also entered into a monthly prize draw to win an Ultimate Fan Experience.