There’s less than two months to go until Christmas 2018! If that wasn’t enough excitement, Britain’s bakery brands have been busy whipping up a host of indulgent products for the festive season.

Some retailers and bakery brands have already revealed their sweet and savoury festive bakery NPD, tapping a number of key trends in the process.

In this latest round, we’ve unwrapped more on-trend products from gluten-free panettone, mince pie croissants, Christmas sandwiches and even festive afternoon tea.

Here’s what’s in-store:

Arden & Amici

Italian bakery Arden & Amici is adding two premium panettone flavours to its range this Christmas, all wrapped up in celebratory ‘sparkle’ packaging.

First up is the Gluten Free Mini Panettone (right) which is filled with sultanas, citrus and candied fruit (rsp £2.50). Also joining the line-up is the Tipsy Tiramisu Low Bake Panettone (left) which pairs traditional panettone with authentic Italian flavours of tiramisu (rsp £10).

An Orange & Cranberry Low Bake Panettone, a Mini Chocolate Panettone and a Tall Bake Panettone are also returning alongside a Tuscan Panforte (centre)– a traditional chewy dessert filled with almonds, candied fruit and mixed spice. Almond Ricciarelli, biscuits with a marzipan taste, offers a smaller treat that pairs well with coffee, according to Arden & Amici.


Offering a little bit of Christmas cheer at snack time are Galaxy’s Festive Cake Bars, available in two limited-edition variants with an rsp of £1 for a pack of five. The Galaxy Salted Caramel Festive Cake Bars (pictured) are filled with a soft chocolate sponge and salted caramel centre covered in Galaxy milk chocolate. Meanwhile, the Galaxy Orange Festive Cake Bars offer a chocolate sponge and chocolate orange centre, covered in Galaxy milk chocolate.

Konditor & Cook

London-based Konditor & Cook has unveiled its Starry, Starry Night collection that is packed full of festive favourites and new yuletide treats. The range comes with a hefty hit of booze with flavours such as whiskey, Baileys and amaretto making an appearance.

First up is the new vegan-friendly Amaretto & Cherry Cake, made with a vegan chocolate sponge, a vegan chocolate and amaretto ganache and layered with cherry amour jam. The Whiskey Bomb also combines chocolate and alcohol. It features a chocolate and orange sponge doused in whiskey, enrobed in luxury chocolate marzipan and dusted with cocoa powder. The Chocolate Baileys Cake also commits to this theme offering layers of chocolate sponge and Baileys buttercream.

Konditor & Cook has a few fan favourites returning to its shelves including the Sticky Toffee Pudding Cake, its shortcrust Mince Pies and its Curly Whirly Cake redecorated with a sparkly Christmas design. Lebkuchen and Kipferl, a light crescent-shaped biscuit made with almonds, will also be available along Stollen and Cinnamon Stars.

Hilton on Park Lane

This London hotel is offering consumers the chance to eat, drink and be merry with its Christmas Afternoon Tea full of Yuletide favourites. Items on the menu include a white chocolate ganache macaron, a coconut & mango log as well as an iced shortbread snowman. A raspberry & strawberry parfait, praline & milk chocolate sphere and a chocolate & mandarin tart also feature. The menu, prepared by the hotel’s executive head chef Anthony Marshall, Emmanuel Bonneau and Sam Leatherby, includes an assortment of freshly-prepared open sandwiches and scones, served with chocolate spread, clotted cream or strawberry jam.


The brand, owned by Pladis, is also introducing a four-strong range of lunchbox friendly festive treats including Merry Moments Double Choccy Crunch, double chocolate cake bars with a milk chocolate coating, as well as Merry Moments Mint Chocolate Crunch (pictured), chocolate cake bars filled with mint. Penguin Merry Berry Cake Bars, chocolate cake bars with a berry layer and a biscuit crunch, and Merry Mint Cake Bars with a mint layer, round off the range. All have an rsp of £1.


Vol-au-vents are the epitome of retro chic according to pastry supplier Pidy, which has launched a star-shaped creation for Christmas 2018. The ready-to-fill Large Star Vol-au-vent offers a contemporary take on the bite-sized canapé and can be used for starters, main meals or desserts, Pidy adds. The puff pastry creation is available in catering packs of 24.

Premier Foods

Premier Foods is expanding its Mr Kipling and Cadbury Cakes ranges ahead of the festive season with new products hitting shelves alongside previous bestsellers. For Cadbury Cakes, there are two new seasonal editions. The first is the Reindeer Cake, a chocolate sponge with caramel-flavoured crème covered in Cadbury chocolate and topped with a white chocolate Rudolph decoration. There is also a 12-Cake Selection Box that includes Mini Rolls, Festive Cake Bars, Festive Flake Cakes, Mini Yule Logs, Caramel Cakes and Roses Strawberry Dream Cake Bars.

Stem Ginger Slices and Candy Cane Slices, which have raspberry and vanilla flavours,have been added to the Mr Kipling festive range which has undergone a brand refresh.