London-based baking mix producer Cookie Crumbles has announced it will sell products across the Middle East. 

The international supermarket chain Lulu Hypermarket will stock a range of the company’s products in countries including Saudi Arabia and Qatar.

The firm has marked this move as an “international footprint”.

Carola Weymouth, owner of Cookie Crumbles, said: “This is a really exciting year for us, with investment in new POS stands, innovation and marketing.”

Lulu Hypermarket, which recently opened its 125th store in Jeddah, is the leading retail division group in the Gulf region, and offers customers a range of products and services.

The range of products comprises: Awesome Wholesome Brownie Mix, Gorgeous Granola Energy Bar Mix, Fabulous Gingerbread Biscuit Mix, Marvellous Blueberry & Vanilla Muffin Mix, Glorious White Chocolate & Cranberry Muffin Mix, Sunny Oat & Raisin Cookie and Gluten Free Brownie Mix.

Last year international retailer Casino Group introduced three Cookie Crumbles lines.