In-store bakery and foodservice supplier Country Choice has become the latest business to add a vegan sausage roll to its range.

The six-inch pastry roll contains a Quorn filling that would appeal to vegans and meat-eaters looking for a change, said Country Choice.

Supplied frozen ready-to-bake, the rolls come in cases of 70 and have a shelf-life of four hours in the hot cabinet once baked.

“With Veganuary just around the corner, why not roll out the welcome mat to vegetarian and vegan customers?” said the business, pointing out that the number of consumers signing up to Veganuary this year was 250,000, up nearly 100,000 on 2018.

Greggs made national headlines when it launched its vegan roll in January, and this has been followed by products from suppliers including Wrights Food Group, Central Foods and many others.

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