Doughnut Time UK has launched a cricket-loaded doughnut to mark the return of ITV’s I’m A Celebrity Get Me Out Of Here.
Named The Bushtucker after the infamous trials on the show, in which celebrities have been tasked with eating insects and grubs, the milk chocolate-glazed ring doughnut is topped with salt & vinegar crickets. It also includes an Oreo crumb, Shredded Wheat and raspberry jam, priced at £4.50.
Customers who brave the unusual doughnut will walk away with a gold star, similar to the ones awarded to contestants in the jungle. This star will entitle them to a free doughnut from their menu, which includes the Slim Shady (topped with M&Ms), Life On Mars (complete with pieces of Mars Bar) and the signature Love At First Bite (filled with Nutella).
The Bushtucker is only available for a limited time, until Friday 24 November, at Doughnut Time’s store on Shaftesbury Avenue. The store, which opened in October, represents the company’s first store outside Australia.