Some of Britain’s favourite cuisine, from curries and pizza to bangers and beef, has inspired the latest savoury bakery launches.
Here we round up NPD from businesses including Pieminister, New York Bakery, Ginsters, and Higgidy. Dive in below:
Old Skool Banger, Pieminister
Pieminister has launched a free-range British sausage pie into retailers following a music festival tour to drive awareness of the NPD.
“We’ve always known that a great way to launch a new pie is to give people the opportunity to fall for it when they’re having the time of their lives at a festival,” said Pieminister founder Jon Simon.
The Old Skool Banger (rsp £5/255g) contains free-range British Cumberland sausage with buttered baby onions, West Country cider, vintage Cheddar and a hint of fennel. It has launched into Waitrose and Ocado, followed by Tesco next month.
Pieminister restaurants will be serving The Banger Stack (£16), an Old Skool Banger pie with mash, smoky baked beans, Cheddar crumb, free range British pork scratchings, a honey & mustard cocktail sausage stick and gravy.
Stuffed Pizza Bagels, New York Bakery
Bagel brand New York Bakery is expanding into the frozen aisle for the first time with a range of Stuffed Pizza Bagels developed in partnership with food and drink brand licensing agency Food Brands Now.
Rolling out this month to 497 Tesco stores nationwide, the line-up comprises: Little Italy Margherita Pizza Bagel, Brooklyn Deli Ham & Mozzarella Pizza Bagel, and Manhattan Pepperoni Melt Pizza Bagel (rsp £3.50).
“Pizza bagels are a natural fit for the brand, bringing together two New York food favourites while taking our distinctive bagel taste and texture into a completely new occasion,” said Stephen Jones, sales director at New York Bakery owner Grupo Bimbo UK. “By moving into frozen, we can introduce New York Bakery to new meal and snacking occasions while continuing to innovate and drive excitement around the wider bagel category.”
Food Brands Now added that its aim had been to create a range that remained true to the brand’s New York heritage while delivering something innovative for the frozen aisle.
Breakfast wraps, Joe & the Juice
Joe & the Juice is expanding its breakfast line-up this month with three new savoury breakfast wraps that are also available in a bowl format:
- Turkey Scramble Wrap with scrambled egg, turkey bacon, avocado, salsa verde and spinach
- Steak ‘N’ Egg Wrap with steak, scrambled egg, Italian-style hard cheese, Cholula and spinach
- Egg & Avo Wrap with scrambled egg, avocado, cheese, spinach and Cholula.
The business is also launching three breakfast bowls: a Yoghurt Bowl with Greek-style yoghurt, granola, blueberries, passion fruit and honey; a Power Bowl with overnight oats, banana, almond butter and blueberries; and a Gut Start Bowl with kefir chia, granola, kiwi, blueberries and passion fruit.
“Whether you need protein to fuel a big day, something lighter to kickstart the morning, or a wrap you can eat on the move, this range means Joe isn’t just your lunch spot anymore - it’s how you start the day too,” said UK managing director Jon James.
British Beef & Ale Pasty, Ginsters
Ginsters has rolled out a limited-edition Beef & Ale Pasty (rsp £2.25/180g) to Co-op stores ahead of wider distribution across the market.
The pasty combines 100% British beef, potatoes, onions and carrots with Cornish Ale in a beef gravy encased in puff pastry.
Ginsters pointed out that the business uses locally grown vegetables from Hay Farm in Cornwall, sourcing more than 16 tonnes of potatoes and four tonnes of onions.
And since announcing a long-term partnership with The Farming Community Network (FCN) charity in April, the business has enabled initiatives including more than 20 community events where farmers can come together and access support, while Ginsters staff have contributed more than 200 hours of volunteering time working with FCN at events.
“We know how hard farmers work, and the even tougher challenges they face after a long, hot summer, and we are committed to supporting the British farming industry through our long-term partnership with FCN,” said Ginsters marketing director Sarah Babb.
“Our new Beef & Ale pasty is no exception, using British beef and locally sourced veg that our British farmers work so hard to produce.”
Mini muffins and more, Higgidy
Higgidy has unveiled a raft of NPD for the new season including mini muffins, a vegetable pie and a winter quiche.
The brand’s Extra Mature Cheddar and Spinach Mini Muffins (rsp £3.50/130g) have been given a new recipe and now provide 3.1g of fibre per portion and are a source of vitamins B2 and B12. They are made with grated carrot and butternut squash puree, free-range eggs and a pinch of turmeric and chilli.
“We know shoppers are looking for healthier snacking options that help them achieve a balanced, nutrient rich diet and our new recipe mini muffins have been designed to help make hitting protein, fibre and vitamin goals even more delicious,” said Higgidy.
The business has also launched a Vintage Cheddar, Potato & Leek pie with an Emmental & crispy onion crumb, (rsp £3.75/200g) that is made with a 14-month-aged West Country Cheddar and has an open top to leave the vegetables on display.
Meanwhile, Higgidy’s new Vintage Cheddar & Hot Maple roasted Winter Veg Quiche (rsp £4.60) combines Red Leicester and Emmental cheeses and sage in a free-range egg filling. It features umami flavours of hot maple and chilli roasted carrots and parsnips, topped with a sprinkle of pumpkin seeds.
Lunch wraps and sandwiches, Asda
Asda is spicing up its lunchtime line-up with NPD including a limited-edition Chicken Curry Triple Sandwich (£3). It brings together three Indian-inspired fillings: chicken korma with sweet mango chutney on soft white bread; chicken tikka with yoghurt and mint mayo on kalonji seed bread; chicken madras with coconut and coriander pickle on white bread.
The retailer is also rolling out another three new limited-edition food-to-go products:
- Spicy Meat Feast Sub Roll (£3) with oak smoked ham, pepperoni and salami, topped with honey chilli mayonnaise
- Salt & Pepper Chicken Wrap (£3) with breaded chicken, red peppers and spring onions with a salt and pepper sauce, wrapped in a chilli tortilla
- BBQ Pulled Pork Wrap (£3) with barbecued pulled pork, red onions, black beans, tomatoes and a nacho cheese sauce.
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