Dawn Foods has created a range of edible decorations as part of its Christmas range. 

The range aims to target customers as a ‘pick me up option’, by offering holly leaves, stars, Santa’s hats, snowmen, Christmas trees and white chocolate sprinkle stars.

The products were developed to complement existing Dawn ranges of mixes, bases, icings and toppings.

Jacqui Passmore, Dawn Foods’ marketing manager, said: “Christmas of course is the key sales time in the year, when consumers love to treat themselves and their families and are prepared to pay more for indulgent products. It’s a prime time for retail bakers and caterers to tap into the sales opportunities that Christmas provides by adapting an existing recipe using Dawn’s mixes and finish with a festive decoration for added appeal.

“A simple chocolate log can become an indulgent Yule Log for the Christmas table, complete with white chocolate sprinkles, for example. Bakers do not have to buy lots of new ingredients or ‘skill up’; they can use our simple and attractive decorations to entice consumers buying for Christmas family eating occasions”.