British chocolate brand Elizabeth Shaw has made its debut in the biscuits category with a premium chocolate biscuit range.
Available now in Tesco and Sainsbury’s for £1.79, the 140g four-strong range comprises Raisin & Hazelnut, Coconut & Hazelnut, Mint & Cocoa and Raisin & Cocoa.
The brand revealed it has been keen to enter the biscuit category for some time.
“There’s a gap in the market for an innovative premium and indulgent offering for adults, from a trusted British brand,” said Elizabeth Shaw’s managing director Karen Crawford. “We’re proud that the Elizabeth Shaw chocolate-covered biscuits range will offer something that’s not currently on the market.”
The new biscuit range will be produced by Elizabeth Shaw’s parent company in Poland.
The launch comes after ‘special treats’ biscuit sales were up 4.8% for the 52 weeks to 26 February 2017 according to Kantar Worldpanel. However, overall biscuit sales were down by 12%.