Richard Cooper has been appointed chief executive of The Fabulous Bakin’ Boys, effective from January this year.
Cooper has a strong record in baking with Premier Foods, Maple Leaf Bakery, and as managing director of the McCambridge Own Label Cake Division, prior to its sale to NBGI early in 2013.
Gary Frank, founder, said: “We have big plans for driving growth in 2014 and we knew we needed some fresh talent to help us implement those plans. Richard’s knowledge will enable us to really drive hard, and with pace, as his knowledge of the sector is fantastic.
“We are really looking forward to working with him as we build for a stronger future.”