Christmas sandwich rich with familiar fillings this year – the classic roast meat, stuffing, and gravy combination still reigning supreme.
However, the NPD elves have also come up with some exciting new food-to-go recipes to indulge in this holiday season. Examples include curry sauce, spiced slaw, and chilli cranberry chutney, which help provide warmth from the winter chills.
Many ranges are also embracing the plant-based dieters among us with veggie-led creations and interpretations. There’s also trends in taking inspiration from traditional German Christmas markets, and the use of non-traditional bread carriers like brioche, bagels, and pretzel buns.
Join us on a sleigh ride through the top new sandwiches and wraps aimed at boosting sales for supermarkets and retail chains in Christmas 2024:
Aldi
The discounter lives up to the label with its yuletide sarnie range starting from just £1.89. Joining the returning favourites are a couple of newcomers for 2024 including the Christmas Club Sandwich (rsp: £2.39), which comprises Emmental cheese, sliced smoked turkey, oak smoked ham, lettuce, beechwood smoked streaky bacon, cranberry sauce, and sage & onion mayonnaise on white and rye bread.
It is is also introducing the Smoked Chicken & The Trimmings Toastie (rsp: £1.89) featuring smoked shredded chicken, a bacon and stuffing mix, and cranberry chutney on white bread and topped with mozzarella and cheddar cheese.
Asda
There’s also a pair of debutants joining familiar recipes on Asda’s Christmas sandwich range. The new Let It Spice Festive Curry Wrap (rsp: £3) is a grill-marked tortilla filled with chicken breast, winter-spiced slaw, cranberry chutney, and sweet and mildly spiced curry sauce. The retailer’s other new addition is the Christmas Club Sandwich (rsp: £3.35), a Cheddar, bacon, and onion sandwich with added chicken breast, cranberry chutney, pork, sage and onion stuffing and finished with chicken stock paste.
B Bagel
It’s never too early to dip into Christmas, chimes London chain B Bagel as it unveils its Holly Jolly Turkey Bagel (rsp: £8.20) complete with a brand-infused pepper gravy dip. The toasted bagel is stuffed with pulled turkey, cranberry sauce, mayo, fresh spinach, cabbage, and a crumble topping. For those on a plant-based diet, there’s the Tofu Tinsel Treat (rsp: £6.50) that switches the turkey for tofu, presented with vegan-friendly gravy for dipping.
M&S
East meets west in a fusion of flavours for one of the 2024 additions to the M&S festive sandwich range. The new Christmas Sando (rsp: £4.50) incorporates sliced brioche, chicken goujons, gochujang mayo, ginger, pickled slaw, gravy mayo, cranberry chutney, and spinach. Also appearing for the first time at M&S Food stores are the Very Merry Veggie Roast Wrap (rsp: £3.80), made with roast squash, pickled slaw, spiced veggie and seed balls, spinach, and vegan garlic mayo; the Turkey Shawarma Wrap (rsp: £3.90), filled with spiced turkey, garlic mayo, apricot & cranberry harissa, spinach, and pickled red cabbage; and the Surf & Turf Brioche Roll Duo (rsp: £6) – one roll containing lobster, king prawn, and Marie Rose sauce, and the other containing rare roast beef in a Dijonnaise dressing.
Morrisons
Bringing a little heat to this year’s festivities is Morrisons’ The Best Christmas Firecracker Wrap (rsp: £4), which features chicken, spicy sprout slaw, nduja, smoked bacon, mayo, spinach, and chilli cranberry chutney all enveloped in a chilli wrap. Also joining the retailer’s line-up in 2024 is another premium tier offering, The Best Christmas Club Sandwich (rsp: £4) packed with smoked chicken, bacon, cranberry & orange chutney, mulled wine pickled cabbage, and a chestnut & apricot stuffing.
For a more traditional flavour, The Best Beef & Potato Sandwich (rsp: £4) is a new addition as well featuring shaved sous vide beef, roast potatoes seasoned with thyme, caramelised red onion, and mayonnaise.
Sandwich Sandwich
Having become an annual “beloved tradition” in its Bristol stronghold over recent years, the brand has now launched its Christmas sandwich at its London outlet, which opened back in July and marked the beginning of its ambitious expansion plans. Check out the Instagram reel (above) for a studio demo of the sandwich’s construction including soft, fluffy bread stacked high with overnight-roasted turkey breast, smoked bacon, pulled turkey thigh, sage & onion sausage stuffing, crispy shallots, and Parma ham crumble, all brought together with a drizzle of cranberry sauce, and served with a pot of homemade gravy on the side.
Simply Lunch
The Croydon-based food-to-go supplier, which opened its new innovation centre in August, has once again partnered with meat substitute brand Quorn on a fundraising initiative for children’s charity Meals & More. A donation of 25p from every Vegan Festive Feast Sandwich will be made to help provide healthy meals and activities to children facing hardship and isolation during the school holidays. The sandwich comprises meat-free savoury slices (made with mycoprotein), tangy cranberry sauce, sage & onion stuffing, and vegan gravy mayo on malted bread.
Other products in the Christmas range include the Ultimate Festive Feast Sandwich with turkey, bacon, spinach, cranberry, gravy & stuffing mayo; the Brie & Cranberry Toastie; the Christmas Market Inspired Ciabatta containing pork sausage, Emmental cheese, sauerkraut, red cabbage, gherkins, and curry sauce; and the Turkey & Stuffing Sandwich.
Tesco
German Christmas markets have also inspired a festive sandwich NPD at Tesco this year. The new Christmas Cracking Currywurst Sub (rsp: £3) is filled with juicy pork sausage, smoky caramelised onions, and tangy curry ketchup, wrapped up in an egg-glazed sub roll. Other new additions to the retailer’s range in 2024 include the Ho-Ho-Hog Wrap (rsp: 3.25), made with fennel and garlic-seasoned, slow-cooked pulled pork with rosemary gravy mayo and crunchy apple slaw; and the Plant Chef Christmas Veg Fest Wrap (rsp: £3), which has roasted carrots, sweet parsnips, spiced red cabbage, and a savoury vegan gravy mayo, all tucked inside a spinach tortilla. The Premium Meal Deal (rsp: £5 for Clubcard holders for a sandwich, side and drink) has also been expanded with three new festive options, namely the Chicken & Bacon Wrap with Gravy Mayonnaise Dip, the Chicken, Bacon & Stuffing Mayo Baguette, and the Turkey BLT.
The Gym Kitchen
As you may have guessed from the brand name, its products are aimed at the health-conscious shoppers looking to fuel their gains at the gym. New for Christmas 2024 is the limited-edition Chicken, Bacon, Cranberry & Stuffing sandwich (rsp: £3.40, or part of the main meal deal at Tesco), which delivers 24g of protein for just 372 calories and contains chicken breast, smoked bacon, cranberry sauce, mayo and sage & onion stuffing.
Urban Eat
The Samworth Brothers-owned brand has rolled out a trio of food-to-go lines for this year’s to-be-jolly season. These include the Festive Feast Sandwich, featuring turkey and chicken breast, sweetcure bacon, herby stuffing, and cranberry sauce in malted bread. Then there’s the Festive Cheese Sandwich with its vegetarian-friendly filling of creamy cheese and onion, sliced Red Leicester, cranberry sauce, red slaw, and spinach leaves. Lastly, the Festive Feast Toastie is a sourdough bloomer slice topped with chicken breast, beechwood-smoked streaky bacon and pork, sage & onion stuffing, cranberry sauce, mozzarella, and Cheddar.
WHSmith
The retailer has been nice and busy in 2024, launching a new food brand called Smith’s Family Kitchen and then opening an own-brand foodservice format named Smith’s Kitchen. Now, it marks another first with a new Christmas sandwich range for its 300 travel stores across the UK. Highlights among the eight-strong line-up include the classically flavoured Ultimate Christmas Dinner sandwich, combining turkey, sage & onion stuffing, and cranberry on malted brown bread, as well as the more contemporary likes of Merry Miso Chicken on a Brioche Bun and Brie & Cranberry in a Pretzel Bun. Vegetarians and vegans are catered for too, with options such as the Vegan Spiced Parsnip Christmas sandwich. Every Christmas sandwich is included in the WHSmith meal deal and will be available throughout the most wonderful time of year.
Christmas bakery ranges 2024
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
No comments yet