Frozen Pizza Pockets roll out under Goodfella’s brand

Goodfella’s has added a duo of frozen snacking NPD called Pizza Pockets.

Having previously existed under the Findus brand, Pizza Pockets are a microwavable product, which Goodfella’s said could be eaten as a snack or as part of a lunch or dinner.

They are available in two variants – Pepperoni and Triple Cheese – and can be microwaved from frozen in two minutes.

“The launch is an important step from Goodfella’s in providing meal and snacking options that can be enjoyed during multiple occasions throughout the day,” said Claire Hoyle, head of marketing at Goodfella’s.

“Consumers are increasingly looking for satisfying snacking products that can be quickly and conveniently prepared – our Pizza Pockets directly meet this demand, as consumers can enjoy the taste of their favourite pizzas in just two minutes from frozen.”