National Cupcake Week (14 to 20 September) is nearly here and we encourage all bakers to get involved. 

This is the time to shout about your cupcakes and increase footfall and awareness to boost your bottom line. There are plenty of ways bakers can make the most of National Cupcake Week, from offering a Flavour of the Day, multi-buy deals or just making your cupcakes known through eye-catching window displays.

To help with this, National Cupcake Week has designed a downloadable poster for bakers to put up in their stores, so consumers cannot miss the celebration.

Visit to download your poster and learn more about the week.

Our National Cupcake Championships 2015 is also on the way, with a live final to be held on 14 September – the first day of National Cupcake Week – at Bakels bakery in Bicester.

The event is sponsored by Barry Callebaut, online ordering service Hello and… and hosted by Bakels.